Yannis Grammatikos is General Manager, Head of Retail Bank Products, Fraud Management,
SB Lending, NPEs & Mortgage Mediators. He joined the Bank in February 2016. He also holds
the position of Chairman in Visa’s Greece Client Council, Chairman of Communication Policy
and Public Relations Committee and Member of the Executive Committee of Hellenic Banking
Association.
Prior to Piraeus Bank, he worked in Alpha Bank as International Retail Head, in Citibank
International plc, Greek branch, initially as Director of Diners Club Greece,to continue as Cards
Director. He was nominated General Manager for Marketing & Segments and joined Bank’s
Exco.
Yannis started his career in the FMCG sector, having spent 9 years in L’Oréal Hellas, holding
several senior positions in Sales, Marketing and Trade Marketing departments.
He holds a Bachelor’s degree from Athens University of Economics and Business and an MBA
with Distinction from University of Hull, Business School.
Discussion Framework: As payments become increasingly seamless, embedded and invisible, banks risk becoming less visible at the very moment that shapes the customer's everyday financial experience. This discussion will explore how established banks and digital-first challengers are responding through AI-driven personalisation, deeper customer insight, connected digital and physical journeys, loyalty strategies and evolving distribution models.
Central Question: When the bank disappears from the payment moment, how can it remain visible, valuable and relevant in the customer relationship?
